50 Years for Armani

 

Armani Celebrates 50 Years with “Armani/Archivio” Digital Reveal

A Pioneering Digital Legacy

To mark the brand’s golden anniversary, Giorgio Armani launched Armani/Archivio, a groundbreaking digital platform unveiled during the Venice Film Festival on August 30, 2025. Viewers can explore a meticulously curated collection of 57 iconic looks—featuring women’s and men’s designs, alongside archival sketches and campaign visuals.FashionNetworkWallpaper*marie claire

More than a digital exhibit, the archive is envisioned as a living, evolving cultural resource, a “conceptual dictionary” preserving Armani’s aesthetic through five decades.armani-productionA&E MagazineModaesmarie claire

From Screen to Museum and Boutiques

Armani didn’t stop at a digital showcase. The brand is also launching a physical archive near Milan, enabling deeper engagement by historians and enthusiasts alike.FashionNetworkarmanisilos.com

During Milan Fashion Week, a curated exhibition of 150 archival looks will be held at the Pinacoteca di Brera—an unprecedented first for the institution—and the celebrations will culminate in a fashion show set against the grandeur of Palazzo Brera’s Courtyard of Honour.FashionUnitedOutlook LuxeOui Speak Fashion (OSF)®VogueModaesEsquire Middle East

Archival Pieces Reborn

In a sustainable nod, select archival pieces will be reissued in seven flagship boutiques globally—from Milan and Paris to Los Angeles and Tokyo—aligning artful heritage with conscious fashion.FashionNetworkVogueWallpaper*marie claire

Legacy, Influence & Reflection

This milestone arrives as designer Giorgio Armani, now 91, continues to lead his empire with unwavering dedication. Despite health-related absences from recent shows, he has orchestrated a “gradual transition” of responsibilities to trusted collaborators like Leo Dell'Orco.Financial TimesReuters