L’Oréal Paris × Mugler: Makeup Reinvented in Limitless Beauty



L’Oréal Paris × Mugler: Makeup Reinvented in Limitless Beauty

A Glamorous Return from Hiatus

After a 15-year absence, Mugler reenters the makeup arena through a dynamic partnership with L’Oréal Paris—reviving its beauty legacy since Thierry Mugler’s makeup line was discontinued in 2010. This limited-edition collection taps into Mugler’s bold, transformative essence.
Vogue Business

What’s Inside the Collection

Key offerings include:

Brand Synergy Meets Consumer Appeal

The collaboration blends L’Oréal’s mission of accessible luxury with Mugler’s transformative power, emphasizing empowerment, diversity, and emotional expression.
Vogue Business

Market Strategy & Launch Details

  • Prices range from €14.99 to €24.99, making luxury design more attainable.

  • The campaign, featuring Kendall Jenner and creative visuals redefining Mugler fashion, launches globally—including via TikTok Shop, Tmall, and Zalando. It employs exclusive, short-lived availability to amplify demand.





 

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