Fashion house

 

Y2K Denim Revival — KATSEYE x Gap

A Nostalgic Homage with Modern Flair

Gap is stirring nostalgia with its Fall 2025 campaign, Better in Denim, spotlighting its iconic low-rise, long‑and‑lean jeans, and daring Y2K aesthetics. Fronted by global girl group KATSEYE, the campaign is a bold nod to early-2000s style for a new generation.Fashionista+11Gap Inc.+11DSCENE+11

Pop Culture Meets Fast Fashion

The ad is more than visually striking—it’s a cultural moment. Set to Kelis’s 2003 anthem “Milkshake”, the 90-second video pairs upbeat choreography by Robbie Blue with denim looks, reinforcing Gap’s heritage of fusing music, movement, and style.Teen Vogue+9Marketing Dive+9Adweek+9

KATSEYE’s Confidence, Gap’s Comeback

Featuring six members from diverse backgrounds, KATSEYE brings authenticity and energy. They helped shape their styles in the shoot—ranging from denim pleated skirts and bralettes to corseted jackets and riding boots. CEO Mark Breitbard positions the campaign as a pivotal moment in Gap’s rebirth, blending freshness with brand identity.Marketing Dive+12Teen Vogue+12Teen Vogue+12

Cultural Resonance & Fan Reaction

Fans are calling this ad the “best denim ad ever,” especially in contrast to controversies around competing campaigns. KATSEYE’s inclusive, spirited approach drives home fashion’s power to unify and empower.Indiatimesthepinknews.com

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At a Glance

Aspect	Takeaway
Style Revival	Y2K low-rise denim returns in sleek, modern form
Creative Vision	Music-led, dance-infused campaign honors Gap's legacy
Cultural Fit	KATSEYE’s diverse presence mirrors evolving Gen Z tastes
Brand Strategy	This campaign anchors Gap’s ongoing cultural and commercial revival